The Selling Blog

A drunk badger? What the hell does that have to do with advertising? Let me show you.

Recently, a badger came across a patch of over-ripe and fermented berries in the UK. He gorged himself on this delicious find, only to realize later that the berries turned to alcohol in his stomach… getting him completely wasted.

The badger ended up wandering into traffic, where he passed out. A driver stopped and called the local authorities to have (what he thought was) a dead badger removed from the road. The man stopped his car in the lane and caused quite a jam in the two lane road.

Once the police got there, they tried to remove the badger, only to realize he was passed out drunk, not dead.

So, what does this have to do with the ads that you’re running? Not to mention, it’s Money Monday, how can a drunk animal help you make more green stuff?

Is your ad stopping traffic like a drunk badger can? If you’re like most business owners, probably not. Because of a lack of training, business owners tend to throw together ads that barely pull any money in. It’s nothing new and there’s nothing wrong with it. That’s just the way it is.

If you really want to make extra money this week, you’re going to need to redo those old stinky ads. Make sure they are STOPPING people in their tracks.

Use something off-the-wall, like a story about a drunk badger. (It actually happened by the way)

The key to stopping traffic is to do something unusual. Whether that’s a massive promise, an insult, or a wacky photo, you need to grab attention in order to sell more product or service.

Having trouble coming up with ways to do that? Shoot me an email through the “Contact” button above, and I’ll give you a couple ideas., gratis.