Pay-Per-Click – The internet’s greatest mystery… or something like that.
Thousands of businesses use it but most aren’t making any real money from it. Why? PPC is really pretty simple, once you master a few basic tenents.
1. Specialize
Make your ads very specific. Every keyword set you create (such as for drywalling) needs to have an ad of it’s own. So if someone was searching for Drywaller in Pheonix, the ad should read something like…
Affordable Drywalling
Drywall installation and repair.
Licensed professional – Free quote.
www.YourWebsite.com
2. Go for long-tail keywords
Always, always use your local area to your benefit. Most businesses that use PPC are local, so by using the city name in your keywords, you’re going to save boat-loads of money.
Instead of using “Professional Drywaller” use “Professional Drywaller In Pheonix”. You’ll get more specific searches and less wasted traffic.
3. Optimize the landing page
A landing page is where a user lands when they click your ad. Make sure this page is very specific for the ad that they clicked. Using the same example, make sure the page talks about the benefits of using your drywalling service. Put your professional foot forward and show your visitors just how friendly and honest you are.
